Given the amazing success with the operations of Island Hideaway at Dhonakulhi, Maldives, the Board of Directors decided to explore a brand new concept in the Maldives – ‘Affordable Luxury’.  This was introduced through the all-new Lily Beach Resort & Spa, which was opened on 01st April 2009.

Since the core philosophies of each of the resorts, were completely different and unique, it was critical to create & develop an overall Corporate Philosophy and Concept, so as to ensure that the quality & positioning of each individual product is never discounted.

Thus originated, the new Marketing Umbrella - ‘Turquoise Experience’, which will have the primary objective of consolidating the values, philosophies and concepts, that the core management wishes to implement in each of the sub products that currently exist as well as implement the same in future resort developments.

This progression also gives the opportunity to the core management, to consider quality products, even in the 4 star resort segment, as long as the same caters to a specific market need/gap.